Unit 1c
Unit 1c - Create a flyer
I think its time to expand the business, and to do that we are going to need more customers. If we could produce a flyer and deliver it to every home within say 50 miles, I think it would give us the regular custom we need. We need to let people know about the different activities they can do with us, and show them how convenient and what good value for money it is. You should reassure people about safety somehow, it is always on people's minds with this sort of business. And dont make us out to be some cheap, fly-by-night operation. I'll leave the final ideas down to you, but remember, we are going to be designing other documents, like a newsletter and a web page, and we want a professional look, so think about how all the documents will fit together with a corporate identity. |
Task 1 Instructions
Choosing appropriate colours and fonts
You need to choose a corporate identity for use with the business. This includes chosing colours, fonts, and a logo and tagline that can be used on all business documents and web-pages in the future.
Take some time chosing these and investigate different combinations. Think about the audience that the documents will have to appeal to.
Once you have your ideas, complete the corportate identity document.
Task 1 Files
corporate1.docTask 1 Help
The Adobe Kuler website is great when choosing colour combinations.
Read this font tutorial website for advice about which fonts to choose and which to avoid.
Task 2 Instructions
Corporate Identity
You need decide on a logo for the business.
You can design your own logo, or you can use the logo in the help section, but it will need changing to suit your colours and fonts.
Once you have a logo, complete the second corporate identity document.
Task 2 Files
Here is a logo which you can use for the business. You can download the 
This 
Task 3 Instructions
Creating a flyer
Use a desktop publishing program to make a flyer for the business. It can be landscape or portrait. Remember what Jay said in the introduction. You could also use your research and the information Jay sent you.
The flyer will be posted through local letterboxes and should make people more aware of the business.
It may be part of a special promotion. Make sure you use your corportate identity ideas.
Task 4 Instructions
Checking you work
Spellcheck the flyer (with UK spelling). Screenshot how you do this.
Proof read the document to ensure their are no mistakes.
Task 4 Files
Task 5 Instructions
Final Printing Checklist
Print out
Corporate identity colours document.
Corporate identity logo document .
Your flyer.
Screenshots showing spellchecking.
Task 5 Files
checklist.pdf
Task 5 Help
You can compare your work to this portfolio.
Thanks for your help so far, its time to move on. You can go straight to the next task from here See you there!
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